Alison Gretz in a green dress, leaning against a brick wall, smiling at the camera

Alison Gretz, ACC

I work alongside the leaders in the thick of figuring out work, how we work, and navigating their own careers. From Consulting, to Training, to Facilitation and Coaching, let’s get you and your teams set up for success and joy.

20 years leading design & product
ICF accredited · ACC
Fortune 50 to seed stage

lead well, live well.

Work is broken, and leaders are absorbing the cost.

Do any of these sound like you?

  • I’m overwhelmed, but I want to do right by my team.
  • Leading change feels impossible right now.
  • Imposter syndrome keeps getting in my way.
Alison Gretz bent over a half-built sandcastle on a windy beach
The cost$1.6Ta year, in disengaged employees
A coaching textbook, a dream big notebook, art markers and two succulents on a garden tableTrainingCoaching skills for leadership teamsSee offerings →Alison Gretz in a green dress leaning on a railing, laughing, a warehouse behind her
Empowered42%of managers feel capable of the job
A full auditorium, listening
Engagement70%tied to a person’s manager
Alison Gretz speaking on an outdoor panel of three, a mountain behind the stageInsightsLayoffs explained: criteria, legal checks and your optionsRead →Looking down at brown leather boots on a herringbone cobbled streetCoachingOne to one, starting with a chatQuick Chat →

My mission

support & enable leaders in creating the future of work

Design by Design, LLC was born from a deep curiosity to support the future of leadership and empowered leaders – through speaking, training and coaching.

Who I work with

access expertise trusted by the fortune 50 to bustling scale-ups

My clients, coachees and students come from large Fortune 50s, bustling startups, scale-ups and independent backgrounds. I have a background in design, product and marketing to lend both empathy and inside knowledge.

Meta
Target
Netflix
PlayStation
UnitedHealth Group
Tripadvisor
Microsoft
BBC

what clients say

“Alison has done more for my career in 2 months than most of my leaders did in 2 years. She sees potential and passion in people and helps them achieve their best version.”

Julieta
Lead Designer

“Alison is an outstanding coach. She provided valuable feedback and helped me see strategic angles I hadn’t considered. She is genuine and always offers encouragement. Having Alison in my corner to support me through challenging tasks was invaluable.”

Jacob Koesterich
Design leader

Workbook

the career compass

Five-year plans try to map the unknown. A compass points you at what matters right now: your values, your energy, your growth edges. You can change direction without losing it.

Cover of the Create Your Career Compass workbook

questions you may have

Who is Alison Gretz?

An ICF-accredited coach and trainer for human-centered leaders, based in Minneapolis and working worldwide. Twenty years leading design and product teams at Target, Thomson Reuters and Shutterfly before founding Design by Design, LLC. She is on a mission to make leadership less lonely and more human-centered.

What is the difference between your coaching, training and consulting?

Coaching is one to one, and you are the client. Training is for a team or an organisation, and the group is the client. Consulting is when you need the work done rather than the people developed — a UX audit, a design engagement, an org redesign. Most people arrive knowing which one they want; the four doors on this page are there for the ones who do not.

Do the company logos mean those companies hired you?

No, and it matters that this is said plainly. Those are the organisations my clients, coachees and students work at. They are not endorsements, and no company listed has engaged Design by Design on the basis of appearing there.