Coaching
Coaching with me holds a dedicated space for you. We partner in your growth, your goals, and find a version of success you define and choose.
get unstuck, gain clarity, design your life.
20 minutes. No pressure, no pitch — just a conversation about what you are carrying.
What coaching gives you
Find clarity
Untangle the ambiguity in your path, your work or your context, so you can move with clear next steps.
Gain confidence
Be at ease in your leadership — without the self-doubt and imposter syndrome running the room.
Maintain momentum
Built-in accountability, so you follow through on the actions you decide to take.
who I work with
Human-centered leaders — the ones who care deeply, challenge directly, and would like work to stop costing quite so much.
- The first management role, and everything nobody trained you for.
- The reorg — yours, or the one happening around you.
- The job that quietly stopped fitting, before you can name why.
- The moment you are at a table with people who speak a language you were never taught.
- The burnout you can feel coming and would rather not meet.
Careers stopped being linear a while ago.
Planning one as though it still is makes you feel behind.
Why this is worth your money
Nobody is failing at this on their own. The job got harder, the support did not arrive, and the part of it you can actually change is how you lead inside it.
how I coach
I follow ICF ethics, which means coaching is holding space for powerful inquiry rather than handing you my advice. You already have more of the answer than you think.
A compass, not a five-year plan
We root decisions in your values and your energy, not in a map of a future neither of us can see.
Questions before answers
Advice is easy to nod at and easy to put down. A plan you reached in your own words is one you can still find on a hard Tuesday.
Accountability you chose
You set the actions. I hold you to them, warmly and without flinching.
Start here, free
lead with authenticity through your values.
The first exercise every one of my coaching clients works through. Not the poster on the wall — the five you would defend at cost.
Free, straight to your inbox.
You are worthy. And you don’t have to walk alone.Alison Gretz, ACC
What clients say
“Alison has done more for my career in 2 months than most of my leaders did in 2 years. She sees potential and passion in people and helps them achieve their best version.”
Lead Designer
“Alison is an outstanding coach. She provided valuable feedback and helped me see strategic angles I hadn’t considered. She is genuine and always offers encouragement. Having Alison in my corner to support me through challenging tasks was invaluable.”
Design leader
“I’m more aware of the way my beliefs are governing me. It allowed me to take a more critical eye to the way I think and how that impacts my decision making process, especially around my career.”
HanProduct Design
“A true human-centric design thinker, Alison has played a huge part in my growth and confidence-building over the past several years.”
VP of Creative, POST Consumer Brands
questions you may have
What is a Quick Chat?
A free 20-minute conversation, with no pitch and no pressure. It exists so we can both find out whether coaching with me is a fit before anyone commits. You will leave with a recommendation for your next step, whether or not that step is me.
How much does coaching cost?
Every client starts with a three-month sprint. That is $3,000 when a company is sponsoring it, and à la carte sessions are $400 each if you would rather not commit to a sprint. Paying for yourself? Email me. There are discounted rates and payment plans, and I would rather work something out than have cost be the reason you don't ask.
How long does a coaching engagement last?
Three months to begin with. We open with a 90-minute Discovery session, then meet fortnightly for five one-hour sessions. At the end you choose what happens next: carry on, take a break, take a referral to a specialist coach, or just call me when you need me. There is no rolling contract to escape.
Is coaching confidential, even when my employer is paying?
Yes. Coaching follows the ICF Code of Ethics, which means what you say in a session stays in the session. Where an organisation sponsors coaching, it receives themes and attendance, never the content of anyone's sessions. The only exceptions are the ones the law imposes.
What if I cannot afford it?
Ask anyway. I hold pay-what-you-can spots, places for people between jobs, and reduced rates for under-represented leaders. Generosity is one of the values this practice is built on, not an afterthought.
Are you a therapist?
No, and the distinction matters. Coaching works forward from where you are: what you want, what is in the way, what you will try next. Therapy works with mental health and often with the past. If what you bring is better served by therapy I will say so, and it will not offend me to be told the same.
Do you only coach designers?
No. Design and product leadership is where my twenty years are, and it is why I understand that world quickly. But my clients are human-centered leaders broadly: people in a first management role, mid-transition, or leading through something hard.
let’s have a chat
A Quick Chat is 20 minutes and costs you nothing. We confirm whether my style and approach suit you, you get my recommendation on your next step, and you ask me anything you like.
20 minutes. No pressure, no pitch — just a conversation about what you are carrying.
I hold pay-what-you-can spots, places for people between jobs, and reduced rates for under-represented leaders. Cost should not be the reason you don’t ask.
book a quick chat
Pick a time that works. Twenty minutes, no preparation needed.
Booking page not loading? Open it directly (opens in a new tab) — 20 minutes, free, and you pick the slot.